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  • Affordable Care Act and the New Face of EMS

    Contains 2 Component(s), 1.50 credits offered

    The Affordable Care Act has spurred a sea change in the way emergency medical services are delivered in this country.

    The Affordable Care Act has spurred a sea change in the way emergency medical services are delivered in this country. EMS systems in cities and counties all across America are transforming from the old “You call, we haul, that’s all” model, to community-based healthcare providers integrated with the local healthcare system. This is leading not only to a complete reimagining of the services delivered, but new economic models that innovative EMS leaders are capitalizing on to decrease reliance on local tax dollars for support.

    Join the Center for Public Safety Management in a webinar to receive an overview of “EMS 3.0”, what city and county leaders should expect from a ‘transformed’ EMS system, how to measure the value of your EMS system in the new healthcare environment, and how to create and implement meaningful performance measures for your EMS system, now, and in the future.

    Audience: local government managers and assistant managers, fire/EMS personnel, and public safety officers

    You and your staff will:

    • Learn how the transformation of the healthcare systems is causing a transformation in the EMS service delivery models
    • Understand ways that innovative EMS agencies have taken advantage of the transformation
    • Identify 5 key attributes of High Performance/High Value EMS which minimize the impact on city budgets and taxpayers
    • Learn the 10 questions every city/county manager should ask about their current EMS provider (public or private)
    • Learn how to develop performance- and value-based metrics to measure the value of current EMS providers, or as a basis for contracting


    Tom Wieczorek

    Director, ICMA's Center for Public Safety

    Tom Wieczorek is currently the Director of ICMA's Center for Public Safety. He has served as a police officer, fire chief, director of public safety and city manager and is former Executive Director of the Center for Public Safety Excellence (formerly the Commission on Fire Accreditation International, Inc.). He has taught a number of programs at Grand Valley State University, Emergency Management Institute, the National Highway Traffic Safety Administration (NHTSA), and Grand Rapids Community College. He testified frequently for the Michigan Municipal League before the legislature and in several courts as an expert in the field of accident reconstruction and fire department management.  

     He is the past-president of the Michigan Local Government Manager’s Association; past president of the Ionia County Memorial Hospital; served as the vice-chairperson of the Commission on Fire Officer Designation and board member on the Commission on Fire Accreditation International; and serves on the NFPA 1710 career committee and NFPA 1730 committee for developing fire prevention standards. He is a board member of the International Accreditation Services, a wholly owned subsidiary of the International Code Council and helped design the State of Michigan’s Transportation Asset Management program as its first vice chairperson.

    Doug Hooten

    CEO, MedStar Mobile Healthcare

    Doug Hooten is the Chief Executive Officer of MedStar Mobile Healthcare in Fort Worth, Texas. He has over 37 years of experience in EMS, having served as senior vice president of operations and regional director for American Medical Response, CEO of the Metropolitan Ambulance Service Trust (MAST) in Kansas City, and a variety of leadership roles with Rural/Metro Ambulance, Inc. in South Carolina, Georgia, Ohio and Texas. He has demonstrated considerable expertise in change management, cost optimization, process improvement and clinical excellence. Having started his career in EMS as a field paramedic in Conroe, Texas, Hooten holds an undergraduate degree in business administration from Sam Houston State University in Huntsville, Texas and a Master of Business Administration from Rockhurst University in Kansas City, Missouri. He serves on the National EMS Advisory Committee (NEMSAC), and is the president of the Academy of International Mobile Healthcare Integration. Doug is also a Board Member for the American Ambulance Association and the Texas EMS Alliance. An expert in Mobile Integrated Healthcare, Doug is a co-author of the Jones and Bartlett book “Mobile Integrated Healthcare – Approach to Implementation” and is a regular speaker for industry conferences.

    Matt Zavadsky

    Chief Strategic Integration Officer, MedStar Mobile Healthcare

    Matt Zavadsky is the Chief Strategic Integration Officer at MedStar Mobile Healthcare, the exclusive emergency and non-emergency EMS/MIH provider for Fort Worth and 14 other cities in North Texas, the recipient of the EMS World/NAEMT 2013 Paid EMS system of the Year and the only agency to be named an EMS10 Innovator by JEMS Magazine. MedStar provides advanced life support ambulance service to 436 square miles and more than 936,000 residents and responds to over 135,000 calls a year with a fleet of 57 ambulances. MedStar is a high performance, high value Emergency Medical Services system, providing advanced clinical care with high economic efficiency. Matt has helped guide the development and implementation of several innovative programs with healthcare partners that have transformed MedStar fully as a Mobile Integrated Healthcare (MIH) provider, including high utilizer, CHF readmission reduction, observational admission reduction, hospice revocation avoidance, 9-1-1 nurse triage programs and a partnership with home health agency. He is also the co-author of the book “Mobile Integrated Healthcare – Approach to Implementation” published by Jones and Bartlett Publishing. He has 37 years’ experience in EMS and holds a Master’s Degree in Health Service Administration with a Graduate Certificate in Health Care Data Management. Matt is a frequent speaker at national conferences and has done consulting in numerous EMS issues, specializing in mobile integrated healthcare, high performance EMS system operations, public/media relations, public policy, costing strategies and EMS research. Matt is a board member of the National Association of EMTs, and chairs their MIH and EMS Data Committees. He is also Adjunct Faculty for the University Of North Texas Health Science Center, Department of Health Management and Policy, as well as an appointed committee member to the Joint Commission’s Home Care Professional and Technical Advisory Committee (PTAC) and the Lewin Group’s Hospital Outpatient Quality Reporting (HOQR) Program Stroke and AMI Expert Work Group, developing metrics for use in value-based purchasing measures for emergency departments.

  • Improving Board Effectiveness with the City of Canton, SD

    Contains 2 Component(s), 1.50 credits offered

    This webinar discusses how the city of Canton has realized dramatic cost savings by decreasing both paper consumption and reducing the time of staff needed to support meetings.

    Ever wondered how cloud-based technology could help your board become more effective? Or maybe how spending a little money now could save your community tens of thousands for years to come?

    The city of Canton, SD is successfully automating and streamlining its board management processes via BoardDocs. Prior, the city had utilized an intensive paper process for creating its council packets, but understood the urgency of finding a solution that would immediately reduce costs and improve efficiencies.

    Since adopting a board management solution, the city of Canton has realized dramatic cost savings by decreasing both paper consumption and reducing the time of staff needed to support meetings. More importantly, all board information is available at the council's fingertips. They love having a confidential area for council member eyes only, plus the system is intuitive and easy to navigate. Join us for this free webinar to learn more.

    Amanda Mack

    City Manager, Canton, SD

    Amanda Mack, city manager, is the city of Canton's chief executive and responsible to the city commission for the proper administration of city business. Amanda plays a vital role for the community by acting as a link between the public and all employees. She is also responsible for overseeing the day-to-day operations of the city, along with a multitude of other administrative duties, including the budget development, coordination of human resources functions, and receiving many of the concerns that various citizens and groups may bring forth. She reports directly to the city commission, and her office prepares the agenda and commission packets for their meetings. The city of Canton has several infrastructure projects underway, has developed a new housing incentive program and successfully celebrated its 150th anniversary this summer.

  • Public Libraries: A look to the Future

    Contains 2 Component(s), 1.50 credits offered

    Technology and lifestyle changes are forcing public libraries to retool and reinvent.

    Technology and lifestyle changes are forcing public libraries to retool and reinvent. In October 2014, the Aspen Institute released its report, Rising to the Challenge: Re-Envisioning Public Libraries. With support from the Bill & Melinda Gates Foundation, the multi-year project has brought together thought leaders and experts from different sectors to consider the challenges, opportunities and trends that will influence the future of public libraries. Most recently, in January 2016, the Aspen Institute released its Action Guide for Re-Envisioning Your Public Library, a companion to the 2014 vision report that provides resources for applying the Institute’s work at the community level.

    By the end of this webinar, participants will:

    • Be familiar with the three key assets that distinguish public libraries in their communities – people, place and platform
    • Learn strategies for aligning the library’s programs and services with the priorities of the community and action steps for library staff, policy makers and community members
    • Be familiar with the Action Guide, an online resource that provides tools to use the report as a framework for many activities
    • Be able to identify contacts for further information

    Wally Bobkiewicz

    City Manager, City of Evanston, IL

    Wally Bobkiewicz is the city manager of Evanston, Illinois (a community of 75,000 residents located just north of Chicago). Mr. Bobkiewicz serves as the chief executive officer of the city with an annual budget of $250 million and 1,000 employees. Before beginning his current position in August, 2009, Mr. Bobkiewicz served seven years as city manager of Santa Paula, California and four and a half years as assistant city manager in Novato, California.

    Wally's professional activities include service on the International City/County Management Association’s (ICMA) international committee. He is a past board member of both the California Chapter of ICMA (Cal-ICMA) and the League of California Cities City Manager’s Department. Wally is also a past president of the Municipal Management Assistants of Southern California (MMASC). In addition to these professional activities, Wally is a past president of the Syracuse University alumni association, a former member of the Syracuse University board of trustees and has served on the boards of United Way of Ventura County and the Rotary Club of Santa Paula.

    Susan Hildreth

    Aspen Institute Fellow, Aspen Institute

    Susan Hildreth assumed the position of executive director of the Peninsula Library System, Pacific Library Partnership and Califa on March 1, 2015. Most recently, Susan served as the director of the federal Institute of Museum and Library Services, a presidentially-appointed, senate-confirmed post. She served a 4-year term from January 2011 – January 2015.

    Hildreth is the former city librarian of Seattle where she managed the Seattle Public Library, which includes the world-renowned Central Library and 26 new and expanded branches. The Library operated on a $50 million budget, had approximately 650 staff members, served more than 14 million visitors, and circulated nearly 12 million books and materials in 2010.

    Hildreth was the former state librarian of California, where she managed a $70 million budget supporting library and research services for the state government and funding and consultation for California libraries.

    Before her 2004 appointment by California Governor Arnold Schwarzenegger, Hildreth was city librarian of San Francisco, overseeing an annual operating budget of more than $58 million and a $130 million building program. She also served in leadership positions at the Sacramento Public Library, the Placer County Library, the Benicia Public Library and the Yolo County Library. She began her career in New Jersey.

    Hildreth was president of the Public Library Association and served on its board of directors. She was an elected member of the council that governs the American Library Association. She is a longtime member of the California Library Association and served as its president and treasurer.

    Karen Danczak

    Library Director, City of Evanston, IL

    Karen Danczak Lyons joined the Evanston Public Library as the director in 2012. Karen spent over thirty years working in the public sector for the city of Chicago including almost three years as the director of budget and management overseeing a period of economic pressure, restructuring, and government downsizing in the early 1990’s.

    She spent the last 19 years of her career at the Chicago public library as the first deputy commissioner. Her areas of direct responsibility included: human resources, library automation, staff development, building operations (including security, engineering and custodial), labor relations, interagency delivery and transportation. She also worked collaboratively on capital construction projects, operating and management initiatives, strategic planning and oversight of the annual budget.

    Karen came to Evanston to lead the transformation of the Evanston public library and the transition to a new governing and management model. She is leading a team of dedicated, creative library professionals who are engaged in building upon success, refining and creating: new funding sources, management standards, program and service models; listening to citizens throughout the city and finding ways to support individuals as they make their dreams come true; defining success and analyzing data to inform strategic decisions; welcoming all citizens; providing services to surprise and delight patrons and confirming the Evanston public library as the important third place in the city (after home and work or school) to discover, learn, create and connect with the community.

  • Working with Your Animal Control Departments: What Administrators Need to Know

    Contains 2 Component(s), 1.50 credits offered

    This webinar discusses the change in the field of animal control and provides administrators with the key questions they should be asking their animal control directors.

    Historically, animal control is a challenge for local government administrators. Often landing in the news, these departments are dealing with issues of negative public sentiment, inadequate funding and staffing, and the inability to “keep up with the times” as a new paradigm for the humane treatment of animals has come to be.

    City and county administrators—tasked with overseeing many departments and programs—should be fully up-to-date on best practices within each department, particularly one such as animal control where citizen expectations run high.  

    With animal control, many communities are choosing to implement no-kill models for sheltering, which can sometimes be in conflict with traditional methods. Advocates for a modernized approach to animal services, however, believe saving the lives of pets is achievable without compromising public safety.

    Join us in this webinar where we will discuss the change in the field of animal control and provide administrators with the key questions they should be asking their animal control directors to determine the state of their operations and what can be done to ensure that the services they provide align with the community they serve.

    In this webinar, we will answer the following questions:

    • What are the best modern practices?
    • Do you know what your community wants?
    • Is your delivery in-line with your community’s expectations?
    • How do you measure your effectiveness and ability to deliver?
    • Where do you measure up to this standard?

    Arlyn Bradshaw

    Executive Director, Best Friends Animal Society - Utah

    Arlyn Bradshaw serves as the executive director of Best Friends Animal Society–Utah, overseeing the lifesaving programs that are turning Utah into a no-kill state. Together with the No-Kill Utah (NKUT) initiative and its coalition of more than 50 animal welfare organizations, Best Friends–Utah runs its own pet adoption center, kitten nursery, and two spay/neuter clinics. In addition to Arlyn’s work with Best Friends, he is also an elected member of the Salt Lake County Council. Among his top priorities as an elected official is ensuring that Salt Lake County Animal Services — the largest animal services agency in the state — maintains its status as a no-kill shelter. Prior to Best Friends, he worked at the University of Utah as the assistant dean of students. Originally from rural Idaho, Arlyn has been active in Utah politics and the University of Utah community for more than a decade.

    Talia Butler

    Division Director, Salt Lake County Animal Services

    Talia Butler is the Division Director for Salt Lake County Animal Services. She has authored publications and industry guiding literature as an expert in animal welfare. Talia is FEMA R335 certified, animal evacuation and emergency trained, supervisory program certified, DEA licensed, EMT trained and formerly certified, and holds a BS Degree from Weber State University.

  • Recycling Reimagined

    Contains 2 Component(s), 1.50 credits offered

    What can be done to ensure that your jurisdiction can offer durable recycling solutions for years to come?

    Newspapers are down. Water bottles are up. And the market for recyclable materials has completely changed over what it was a decade ago.

    The recycling industry is going through challenging times. More and more municipalities are choosing to recycle, while many service providers are forced to close facilities or exit the business altogether. What is driving these issues? What can be done to ensure that your jurisdiction can offer durable recycling solutions for years to come? 

    Join us in this free webinar to look at the changes and challenges facing the recycling industry and hear candid suggestions on how communities can structure more successful partnerships to address these realities.

    You and your staff will learn:

    • How is the classic recycling business model strained in today's economy?
    • What has changed in the material stream over the past decade and how does that impact recycling today?
    • What has changed in packaging over the past decade, and how does that impact recycling today?
    • What role does public education play in the success of a municipal recycling program?
    • What are good contracting alternatives to consider when looking to structure a durable recycling partnership?

    Pete Keller

    Vice President, Recycling and Sustainability Republic Services

    Pete is responsible for defining and implementing the strategic direction of the sustainability platform for Republic Services, to meet both business objectives and customer needs. His dedication to our Blue Planet is best noted by Republic Services’ recognition as the only Recycling and Waste company in to world to be named to the Dow Jones Sustainability Index.  Pete is a thought leader in the industry, with contributions to recycling infrastructure development, standards and optimization, development of renewable energy projects, and customer solutions that support the organization’s commitment to sustainability.

    Pete has a Bachelor’s Degree in Civil Engineering from Worcester Polytechnic Institute and has served on numerous industry boards and committees during his career. 


    Richard Coupland III

    Vice President, Municipal Sales Republic Services

    Mr. Coupland joined Republic Services in 2015 as vice president of Municipal Sales.  He currently leads the Municipal market vertical, consisting of partnerships with more than 2400 municipal cities in 40 states.  His team provides consultative support to their Municipal partners, to understand and navigate changes in the industry, as well as emerging technology and methods.

    Richard received his Bachelor of Science degree in Mechanical Engineering from the Virginia Military Institute, and his Masters degree in Business Administration from the W.P. Carey School of Business at Arizona State University.

  • The Opioid Epidemic: How Small and Large Communities Can Make an Impact

    Contains 2 Component(s), 1.50 credits offered

    This webinar will discuss ways to provide your community with vital information and tools to combat opioid addiction and its effects on the community.

    As a city or county administrator, you’ve seen and heard it all. Opioid use affects all of the departments you administer: public safety, facility management, transportation, fire and emergency services, community and economic development. If your job is to provide your community with vital information and tools to combat opioid addiction and its effects on the community, you are invited to this live webinar on the opioid epidemic where you will learn helpful information about:

    • Creating coalitions to work together across sectors
    • Developing ordinances and places for safe drug disposal
    • Establishing drug diversion task forces
    • Training for first responders in the use of naloxone (Narcan) for reducing opioid overdoses
    • Using drug courts to fight opioid addiction and trafficking
    • Creating referral programs through law enforcement agencies
    • Disseminating information about state laws that encourage intervention
    • Building awareness about your state’s prescription drug monitoring program (PDMP).
    • Hosting community mobilization events to put tools into the hands of every community sector

    ICMA’s president-elect Lee Feldman will facilitate this live webinar along with Marty Harding, director of training and consultation from the Hazelden Betty Ford Foundation, a support organization offering prevention and recovery solutions nationwide and across the entire continuum of care for youth and adults. Also joining the webinar are:

    • Edward Augustus, city manager of Worcester, MA, who will share his best practices and successes of battling the opioid epidemic.
    • Dr. Marie Peoples, chief health officer for Coconino County Public Health Services District located in Arizona, who will present effective ways public health officials are battling the epidemic throughout the country.

    Marty Harding

    Director of Training and Consultation, Hazelden Betty Ford Foundation

    Ms. Harding is the Director of Training and Consultation at the Hazelden Betty Ford Foundation.  She has been mobilizing communities throughout the country for the past 40 years, most recently concentrating on helping communities find solutions to the opioid epidemic.

    Edward Augustus

    City Manager, Worcester, MA

    The City manager of Worcester, MA, Mr. Edward Augustus, is a native of Worcester who has spent more than 20 years in public service. He is a former Massachusetts State Senator and was the youngest person elected to the Worcester School Committee. He most recently worked as Director of Government and Community Relations at the College of the Holy Cross. He also teaches a course on public administration at Clark University.

    Marie Peoples

    Chief Health Officer, Coconino County Public Health Services District

    Dr. Marie Peoples is the Chief Health Officer for Coconino County Public Health Services District located in Coconino County Arizona. Dr. Peoples began her career as a substance abuse therapist within Missouri’s correctional system and worked within several of Missouri’s prisons with a variety of offender demographics and rehabilitative programs.

    Lee Feldman

    City Manager, City of Fort Lauderdale, FL

    Mr. Lee Feldman is currently the City Manager for the City of Fort Lauderdale, Florida; a position he has held since June 2011. He is the president of the International City and County Management Association and has served as the president of the Florida City and County Management Association and was named the Florida League of Cities’ “City Manager of the Year” in 2006.  Mr. Feldman is a member of the United States Federal Emergency Management Agency National Advisory Council; serves as Chair of the National League of Cities’ City Futures Panel on Public Finance; serves as a member of the National League of Cities Steering Committee on Public Safety and Crime Prevention and Advocacy; chaired the International City and County Management Association’s Governmental Affairs and Policy Committee and serves on the Association’s Sustainability Advisory Group and has served on the Association’s Task Force on Community Tools for Ending Racism. Additionally, he teaches newly elected municipal officials the principles of finance and taxation in Florida and is frequently called upon to speak to professional groups on a variety of municipal issues.

  • Creating Great Facilities with Data-Driven Decisions

    Contains 2 Component(s), 1.50 credits offered

    ​Most of us believe we have a good facilities operation. But how do we measure good…or great?

    Most of us believe we have a good facilities operation. But how do we measure good…or great? Have we looked at our processes and ensured they are as efficient as possible? As budgets continue to tighten and we are expected to “do more with less” we must constantly assess how we operate and look to improve.

    Join Facility Dude, an ICMA Strategic Partner, in a free webinar that will help your organization better manage facility operations.

    This interactive discussion will help you:

    • Identify and implement action items related to improving facility operations processes
    • Monitor your progress on those action items over time to provide accountability
    • Create a culture of excellence in the facilities and institute best practices to help you achieve your goals

    Tony Butler

    Applications Engineer Manager, Dude Solutions, Inc

    Tony Butler is the Applications Engineer Manager with Dude Solutions, Inc. Through talking with city and county leaders every day, Tony is able to adopt their perspective to understand the daily challenges facing communities across the nation. Tony can offer unique insight on management in local government because he interacts with all levels of government employees, such as city/county managers and elected officials. Tony has given over 2,000 presentations nationally.

    John Warren

    County Clerk, Dallas County, TX

    John Warren is the County Clerk for Dallas County, where he oversees 240 employees and an annual operations budget of 11 million dollars. John serves on the Texas Judicial Committee for Information Technology and the Board of Directors for the Dallas Central Appraisal District. He is an active member of the Texas Association of Counties Leadership Foundation, Property Records Industry Association, and the National Association of Counties.   

    Larry D. Tilford

    Facilities Program Manager, Marion County, Oregon

    Larry D. Tilford is the Facilities Program Manager for Marion County, Oregon. Prior to this role, Larry has worked in a variety of operations positions, including Director of Operations for Lebanon Community Schools, Facilities Manager for the College of Oceanic and Atmospheric Sciences at Oregon State University, and Director of Building Operations with the Sports Club/LA in Santa Monica and Irvine, California. 

  • Revitalizing Retail: How to Create an Environment Where Businesses Thrive

    Contains 2 Component(s), 1.50 credits offered

    In this on-demand webinar, learn how to create thriving retail destinations that improve quality of life, attract visitors, and expand your sales tax base.

    Retail plays an important role in a community’s overall economic development plan. But how do you create an environment where you are able to attract new retail businesses while helping existing merchants to prosper? Join The Retail Coach and the city of Navasota, Texas, and learn how to create thriving retail destinations that improve quality of life, attract visitors, and expand your sales tax base.

    You and your staff will discuss strategies for strengthening your community’s retail environment and receive practical tips you can apply in your community. Key takeaways will include:

    • How to assess your current retail environment
    • The retail trends impacting your expansion opportunities
    • How to help existing retailers strengthen their businesses
    • How to foster entrepreneurship in your community
    • How to identify and recruit retailers and developers that are a good fit for your community and your vision
    • How to brand your community as a retail destination and create a "sense of place"
    • How to conduct a highest and best use analysis of your retail development/redevelopment sites
    • How to appeal to retail prospects by creating better "curb appeal" and business-friendly practices

    C. Kelly Cofer

    Leader, The Retail Coach

    C. Kelly Cofer leads The Retail Coach with more than 29 years of experience in all aspects of retail real estate and economic development. Mr. Cofer’s professional background encompasses market research and site selection, advisory and leasing services, and property brokerage and development for leading national and regional retailers and restaurants in cities throughout the United States. The Retail Coach has served more than 400 communities since its founding 16 years ago.

    Brad Stafford

    City Manager, City of Navasota, TX

    Brad Stafford began his municipal career in 1990 with the City of Morton, Texas, serving as director of community services and in 1994 was appointed city manager. In 1997, he accepted the position of city administrator for the City of Sundown, Texas, where he served until his appointment as city manager for the City of Navasota, Texas, in 2006. He earned his B.S. in Physical Education with an emphasis in Recreation and Parks Administration from Texas Tech University and received his Certified Public Manager designation in 2004.

  • Free Webinar: Ethics Matter - Don't be tomorrow's headline

    Contains 2 Component(s), 1.50 credits offered

    This free on demand webinar explores ICMA's Code of Ethics and how it applies in real life. Thanks to ICMA-RC for its sponsorship of this webinar.

    Tempted to make a donation to a presidential candidate? Considering putting a candidate's sign in the front yard? Struggling to resolve a conflict of interest? Not sure how to respond when a vendor wants you to comment on their work? 

    Join ICMA's ethics director for a refresher on the ICMA Code of Ethics. Bring your questions for this interactive session that is free for ICMA members!! 

    This webinar is the second of four that is offered free to ICMA members thanks to a generous sponsorship from ICMA-RC.

    Martha Perego

    Director of Ethics

    Martha Perego, ICMA’s director of ethics, provides advice, guidance and training to ICMA members on applying the principles of the ICMA Code of Ethics to the local government profession. Martha administers the ethics enforcement process and provides support to the ICMA Committee on Professional Conduct. 

    She conducts training sessions for appointed and elected officials on ethical issues. Prior to joining ICMA, Martha worked in local government for 17 years, including serving as a city manager and finance director. She is an ICMA credentialed manager.

  • Attracting Millennials to Local Government

    Contains 2 Component(s), 1.50 credits offered

    What does the millennial want in a career and how can local governments be the employer of choice?

    The retiring baby boom generation is creating a serious void of experienced professionals. Local governments and nonprofits – both trying to attract service-minded workers – are finding themselves in serious competition to recruit and retain workers from the millennial generation. To successfully capitalize on the ideas, knowledge and energy of this generation, the profession needs to be forward-thinking in its employment practices – including making career opportunities more appealing for millennial workers. Hint: These working arrangements look nothing like they did even a decade ago.

    Explore the importance of the millennial generation to local government and discuss ideas for leveling out the recruitment playing field with ICMA President Pat Martel in a June 8 webinar with Mary Furtado, assistant county manager of Catawba County, NC, and Jim Lewis, city manager of Pismo Beach, CA.

    In this webinar, you will learn how to:

    • Streamline outdated recruitment and retention strategies to accommodate the workers of tomorrow
    • Move away from rigid hiring practices and narrow job descriptions and towards more flexible approaches
    • Tap into the mission of public service while highlighting opportunities for professional growth, mentorships, and development
    • Focus on community quality of life and the organizational culture of local governments to appeal to the next generation

    Pat Martel

    City Manager, Daly City, CA

    Patricia E. Martel is currently president of the International City/County Management Association (ICMA) board of directors and the city manager of Daly City in San Mateo County. Ms. Martel was appointed city manager in May, 2005. During more than thirty years working in local government, Ms. Martel has held executive management positions with several California municipalities including the cities of Inglewood, South San Francisco and Daly City where she previously served as the Assistant City Manager from 1995-2001. In 2001, she was appointed to serve as the General Manager of the San Francisco Public Utilities Commission with responsibility for managing the Hetch Hetchy water delivery system which serves 2.4 million people in the Bay Area in addition to the sewer and power systems serving the City and County of San Francisco.

    A graduate of the University of Southern California, Martel holds a B.S. degree in Public Affairs and a Master’s degree in Public Administration. Ms. Martel is also an ICMA Credential Manager.

    James Lewis

    City Manager, Pismo Beach, CA

    Jim Lewis became city manager of Pismo Beach on March 1, 2013. Prior to serving as city manager of Pismo Beach, Jim served as the assistant city manager and president of the office of economic development for the City of Atascadero. Prior to this role, Jim served as the assistant to the city manager for the City of Claremont. In both positions, Jim was successful in transforming downtowns and building pride and positive relationships amongst business owners, community groups, neighborhoods and the city.

    Jim served as president of the Municipal Management Association of Southern California (MMASC) in 2001 and currently serves as the First Vice President of the League of California Cities City Manager’s Department ad as a Trustee of the California City Management Foundation.

    Mary Furtado

    Assistant County Manager, Catawba County, NC

    Mary Sassi Furtado joined Catawba County, NC in 2011 as assistant county manager. Prior to coming to Catawba County, she worked in Sarasota County, FL for eight years in a variety of roles, starting out as an ICMA Local Government Management Fellow and working her way up to executive director of strategic operations. Ms. Furtado, a native of Rhode Island, has a Masters of Public Administration from Arizona State University and a Bachelor’s degree with dual concentrations in philosophy and anthropology from Hamilton College.