Attracting Millennials to Local Government

The retiring baby boom generation is creating a serious void of experienced professionals. Local governments and nonprofits – both trying to attract service-minded workers – are finding themselves in serious competition to recruit and retain workers from the millennial generation. To successfully capitalize on the ideas, knowledge and energy of this generation, the profession needs to be forward-thinking in its employment practices – including making career opportunities more appealing for millennial workers. Hint: These working arrangements look nothing like they did even a decade ago.

Explore the importance of the millennial generation to local government and discuss ideas for leveling out the recruitment playing field with ICMA President Pat Martel in a June 8 webinar with Mary Furtado, assistant county manager of Catawba County, NC, and Jim Lewis, city manager of Pismo Beach, CA.

In this webinar, you will learn how to:

  • Streamline outdated recruitment and retention strategies to accommodate the workers of tomorrow
  • Move away from rigid hiring practices and narrow job descriptions and towards more flexible approaches
  • Tap into the mission of public service while highlighting opportunities for professional growth, mentorships, and development
  • Focus on community quality of life and the organizational culture of local governments to appeal to the next generation

Pat Martel

City Manager, Daly City, CA

Patricia E. Martel is currently president of the International City/County Management Association (ICMA) board of directors and the city manager of Daly City in San Mateo County. Ms. Martel was appointed city manager in May, 2005. During more than thirty years working in local government, Ms. Martel has held executive management positions with several California municipalities including the cities of Inglewood, South San Francisco and Daly City where she previously served as the Assistant City Manager from 1995-2001. In 2001, she was appointed to serve as the General Manager of the San Francisco Public Utilities Commission with responsibility for managing the Hetch Hetchy water delivery system which serves 2.4 million people in the Bay Area in addition to the sewer and power systems serving the City and County of San Francisco.

A graduate of the University of Southern California, Martel holds a B.S. degree in Public Affairs and a Master’s degree in Public Administration. Ms. Martel is also an ICMA Credential Manager.

James Lewis

City Manager, Pismo Beach, CA

Jim Lewis became city manager of Pismo Beach on March 1, 2013. Prior to serving as city manager of Pismo Beach, Jim served as the assistant city manager and president of the office of economic development for the City of Atascadero. Prior to this role, Jim served as the assistant to the city manager for the City of Claremont. In both positions, Jim was successful in transforming downtowns and building pride and positive relationships amongst business owners, community groups, neighborhoods and the city.

Jim served as president of the Municipal Management Association of Southern California (MMASC) in 2001 and currently serves as the First Vice President of the League of California Cities City Manager’s Department ad as a Trustee of the California City Management Foundation.

Mary Furtado

Assistant County Manager, Catawba County, NC

Mary Sassi Furtado joined Catawba County, NC in 2011 as assistant county manager. Prior to coming to Catawba County, she worked in Sarasota County, FL for eight years in a variety of roles, starting out as an ICMA Local Government Management Fellow and working her way up to executive director of strategic operations. Ms. Furtado, a native of Rhode Island, has a Masters of Public Administration from Arizona State University and a Bachelor’s degree with dual concentrations in philosophy and anthropology from Hamilton College.  


Open to view video.
Open to view video. 90 minutes
1.50 ICMA CE credits  |  Certificate available
1.50 ICMA CE credits  |  Certificate available