Engagement Strategies for Hard-to-Reach Residents

Recorded On: 04/03/2019

Community surveys are a great way to inform policy decisions that will impact all residents, so it's important for your data to accurately reflect your jurisdiction's population. However, traditional engagement strategies often fail to include populations such as low-income residents and underrepresented racial and ethnic minorities. As these groups are often the most in need of local government services, it's crucial that their voices are heard in the survey results.

Join Michelle Kobayashi from National Research Center, Inc. (NRC) as she discusses strategies for connecting with hard-to-reach residents, and learn how to make your community survey more inclusive. This webinar will cover:

  • Strategies for increasing survey response rates
  • Alternative methods for collecting information from hard-to-reach residents
  • How to leverage partnerships to connect with underrepresented groups
  • Survey methods and analysis techniques that account for demographic differences

Michelle Kobayashi

Vice President, National Research Center, Inc.

Michelle Kobayashi has helped local governments maximize public opinion for more than twenty years. She is a thought-leader in the field of survey research and evaluation, and has written numerous books and articles on the subject. As a resident survey expert, she travels the country to speak professionally and lead workshops about resident surveys, local government employee surveys, strategic planning and more.


04/03/2019 at 1:00 PM (EDT)   |  90 minutes
04/03/2019 at 1:00 PM (EDT)   |  90 minutes
Evaluation Survey
15 Questions
1.50 ICMA CE credits  |  Certificate available
1.50 ICMA CE credits  |  Certificate available