Revitalizing Retail: How to Create an Environment Where Businesses Thrive

Retail plays an important role in a community’s overall economic development plan. But how do you create an environment where you are able to attract new retail businesses while helping existing merchants to prosper? Join The Retail Coach and the city of Navasota, Texas, and learn how to create thriving retail destinations that improve quality of life, attract visitors, and expand your sales tax base.

You and your staff will discuss strategies for strengthening your community’s retail environment and receive practical tips you can apply in your community. Key takeaways will include:

  • How to assess your current retail environment
  • The retail trends impacting your expansion opportunities
  • How to help existing retailers strengthen their businesses
  • How to foster entrepreneurship in your community
  • How to identify and recruit retailers and developers that are a good fit for your community and your vision
  • How to brand your community as a retail destination and create a "sense of place"
  • How to conduct a highest and best use analysis of your retail development/redevelopment sites
  • How to appeal to retail prospects by creating better "curb appeal" and business-friendly practices

C. Kelly Cofer

Leader, The Retail Coach

C. Kelly Cofer leads The Retail Coach with more than 29 years of experience in all aspects of retail real estate and economic development. Mr. Cofer’s professional background encompasses market research and site selection, advisory and leasing services, and property brokerage and development for leading national and regional retailers and restaurants in cities throughout the United States. The Retail Coach has served more than 400 communities since its founding 16 years ago.

Brad Stafford

City Manager, City of Navasota, TX

Brad Stafford began his municipal career in 1990 with the City of Morton, Texas, serving as director of community services and in 1994 was appointed city manager. In 1997, he accepted the position of city administrator for the City of Sundown, Texas, where he served until his appointment as city manager for the City of Navasota, Texas, in 2006. He earned his B.S. in Physical Education with an emphasis in Recreation and Parks Administration from Texas Tech University and received his Certified Public Manager designation in 2004.


Open to view video.
Open to view video. 90 minutes
1.50 ICMA CE credits  |  Certificate available
1.50 ICMA CE credits  |  Certificate available