Serving the Underserved: The Tools for Reaching At-Risk Communities

Recorded On: 08/25/2021

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Marginalized groups often have a deep mistrust of government. Many governments have placed strategic priority on improving their engagement with communities of color, the homeless population, low-income households, the previously incarcerated, and individuals with disabilities. The reality of a fully equitable resident engagement strategy is significantly larger than most other governmental projects.  

In this session, engagement experts will talk through how agencies can create ideal communication methods and channels, develop potential avenues that build trust among our most vulnerable populations, and much more. 

This webinar is complimentary for ICMA members thanks to the sponsorship of an ICMA Strategic Partner who will have access to registration information.

ICMA Practice Areas: [2] Community Engagement; [3] Equity and Inclusion; [8] Policy Facilitation and Implementation

Jeff Tzucker

Senior Consultant, Granicus

Jeff Tzucker works with Granicus clients and prospects to ensure they get the most out of their Granicus technology through the use of human-centered design. Jeff has 20 years of experience in communication and design with the past 15 years focused in digital. At Granicus, he has worked directly with large Federal clients to state agencies and local governments.

Meghan Ruble

Head of Client Services, Bang the Table (now a part of Granicus)

Meghan Ruble is the Head of Client Services for Bang the Table and a former Marketing Supervisor for the City of Lakewood, CO.  Meghan joined the Bang the Table team after five years of working at the local government level. Her experience managing a municipal marketing and communications team left her very familiar with the challenges agencies face when planning and running community engagement projects. She is based in Austin, Texas.

Christa Watson

Senior Marketing Manager


Serving the Underserved: The Tools for Reaching At-Risk Communities
08/25/2021 at 1:00 PM (EDT)   |  90 minutes
08/25/2021 at 1:00 PM (EDT)   |  90 minutes
Evaluation Survey
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1.50 ICMA CE credits  |  Certificate available
1.50 ICMA CE credits  |  Certificate available